Beach Hotel
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ECE Planning
ECE Planning Director Chris Barker led the successful planning strategy for the £20 million regeneration of a prominent seafront site in Worthing, acting on behalf of Roffey Homes. The project involved the demolition of an existing hotel within a Conservation Area and adjacent to Listed Buildings, requiring both Planning Permission and Conservation Area Consent.
The approved development delivers 55 private apartments and a 79-bedroom national hotel, with basement car parking, creating a new focal point for Worthing’s seafront. The scheme plays a pivotal role in the town’s regeneration and forms a centrepiece within the wider public realm enhancement strategy.
Given the constraints typical of brownfield regeneration, including high build costs and the inclusion of a hotel element, the site’s financial viability was a critical issue. ECE Planning presented a detailed viability case to the District Valuer, demonstrating that the scheme could not support affordable housing. This resulted in a justified zero affordable housing contribution, unlocking delivery of the full regeneration vision.
This project showcases ECE Planning’s expertise in balancing sensitive heritage, viability, and strategic regeneration objectives within complex urban settings.
